Adfel
Tislit
Tafoukt
Asif
Assafou
Aman
Akal
Tazenakht
Indigo and ivory diamonds sit on a deep terracotta ground. The wool is knotted at medium height so the pattern stays crisp underfoot. Every piece is woven for one buyer, and no two are alike.
Azilal
Hexagons and diamonds in blue, rose and burgundy drift across an ivory ground of thick knotted wool. Striped bands and tassels finish each end. It is deep enough to sink your toes into.
Azemmur
A single ivory line draws diamonds across an olive ground in dense textured flatweave. Azemmur is the olive tree, and the colour is the underside of its leaf. Reversible, low and calm, it is the rug that quietly pulls a room together.
Asni
Panels of concentric squares picked out in fine white stitching over saffron wool. From across the room it reads as graphic art, and it photographs the same way.
Toubkal
Ivory diamonds interlock over a speckled caramel pile, with checkered bands at each end. It is made for hallways, bedsides and the narrow spaces that standard rugs never fit.
Anammer
Dozens of little framed panels, each with its own motif, knotted in muted madder, indigo and ochre wool. Each panel holds a motif the weavers know by heart, and the busy pattern forgives footprints and crumbs better than any plain rug.
Telouet
Bands of striped flatweave alternate with knotted panels of blue and red diamonds, framed by checkered borders. Mixing the two techniques takes longer on the loom than either alone, and it is the piece guests ask about first.
Anmiter
Deep red chevron panels rise between ivory bands dotted with small motifs, inside an ornate border finished with side tassels. Flatweave and knotted pile share the same loom here, which is what gives the surface its relief.
Oukaimeden
A fine ivory line wanders across a deep indigo pile like paths over a snowfield at dusk. The zigzag selvedge and dark end bands are woven in, not sewn on. It is the quietest rug we make, and the softest.
Ouirgane
Two panels of X motifs, a field of eight point stars, and two more panels below, each framed in twill. The palette is plum, faded madder and olive, colours that sit well on old wooden floors. Saffron fringes finish both ends.
Tinmel
The weavers scatter their whole vocabulary across this one: combs, mirrors, seeds, tents, stars. Each sign is brocaded into a flat taupe ground inside an indigo border, so the rug stays thin, reversible and full of things to find.
Amizmiz
Big black and white twill blocks and checkered squares sit on a saffron ground, with one red heart in the middle and small signs in between. It is bold enough to set the tone for a whole room, on the floor or on a wall.
Aghbalou
Vertical strips in every colour the dye pots hold, each band with its own zigzags, diamonds and stars. When a room needs one strong piece, this is it.
Ijoukak
Diamond medallions float on a ground of fine diagonal twill, all of it black and ivory wool. Like the Azemmur it is woven in the Zanafi manner and fully reversible, but where the Azemmur whispers, the Ijoukak speaks up.
Ourika
Row after row of small brocaded motifs walk down a saffron orange ground. A runner is the hardest place to keep a pattern lively, and this one manages it along its whole length without repeating itself.
Azzaden
Small woven signs drift down an indigo ground like sparks over a night valley. The Azzaden is a high valley cut by meltwater, and this is the runner we would lay in our own hallway.
Tacheddirt
Concentric diamonds run the whole length in a tight herringbone twill, black on ivory. It is flatwoven, reversible and almost impossible to wear out, which is exactly what a corridor asks of a rug.